A logo created for a Telegram channel dedicated to video game localization, where translation mistakes, awkward phrasing, and curious linguistic choices were shared and discussed. The project was personal in nature and driven by interest in language, games, and localization culture rather than formal professional positioning. The name “Shibkie Proniry” originates from my own creative translation of the word “sneeksies”, encountered in a game context.
Challenge
The challenge was to create a visual identity for a project that balanced critique with curiosity and humor. The logo needed to avoid elitism or harsh judgment, instead conveying playful attentiveness, linguistic sensitivity, and a genuine love for games and translation nuances.
Solution
The logo is built as a custom ligature formed from the initial Cyrillic letters “Ш” and “П”, merged into a compact, emblem-like symbol. This typographic approach reinforces the project’s focus on language, attention to detail, and interpretation, while the simplified form ensures clarity and recognizability in a Telegram feed.
Result
The final logo supports the project’s tone: curious, self-aware, and exploratory. It frames localization not as a rigid professional domain, but as a living, creative process — inviting discussion, reflection, and shared interest rather than judgment.
